Rebellious Traditions

AW25 celebrates the global impact of British fashion, rooted in individuality, cultural disruption, and self-expression. Inspired by three defining movements Mod, Punk, and 1980s Club Kids. The collection captures shifts in identity and attitude that continue to shape fashion today.

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Alongside these influences, the season reflects the brand’s own independent spirit, consistently carving its own path. Drawing from a 145-year archive, AW25 reintroduces iconic styles while establishing a clear design language using heritage to inform a confident, modern future.